RIALTO JEAN PROJECT

Elevating a Sustainable Fashion Brand Through Storytelling, Strategy & Social Impact

PROJECT DETAILS

When Rialto Jean Project, a philanthropic, sustainable fashion brand, needed to grow their digital presence and deepen their connection with customers, we stepped in to craft and execute a multi-channel strategy that combined strong storytelling, elevated creative, and measurable results.

Client: Rialto Jean Project

Timeline: 8 months

Year: 2021-2022

Scope: Digital Media Strategy, Campaign Production, Creative Direction, Social Media Management, Photography, Email Marketing

Rialto Jean Project is a philanthropic, sustainable denim brand known for its artisanal, hand-painted designs on ethically-sourced, vintage American denim. We were brought on to elevate its digital presence, develop a cohesive brand strategy, and produce high-quality creative content that told the story of its craft, culture, and cause — while supporting high-profile collaborations and launches with LoveShackFancy, Free People, and Logan Tay.

THE CHALLENGE

  • Rialto Jean Project had a strong product and mission but lacked a clear, unified identity to match its luxury positioning.

  • The brand’s visuals and language didn’t consistently reflect its value, and campaigns, launches, and digital efforts operated without an overarching strategy or structure.

  • Our goal was to bring focus, cohesion, and intention to the way the brand showed up — aligning every touchpoint with its artisan quality and philanthropic story.

OUR ROLE

We served as an embedded creative and digital partner, responsible for:

  • Developing a unified brand narrative rooted in sustainability and giving back

  • Designing brand books and visual guidelines to align the identity and elevate perception

  • Creative direction and photography for 12+ seasonal and collaborative campaigns

  • Managing daily social media and email marketing strategy

  • Designing and delivering graphic assets for web, email, and social

  • Building and executing organized campaign calendars to streamline launches and maximize impact

RESULTS

  • Successfully launched high-profile collaborations and seasonal campaigns

  • Increased digital engagement and strengthened community connection

  • Established a cohesive, scalable content strategy and brand system

  • Leveraged wholesale partnerships to expand brand visibility and reach, selling out 100% of stock

  • Improved email click-through rates by 28% through optimized design and messaging

  • Positioned Rialto Jean Project as a leader in bespoke philanthropic fashion with a clear, elevated story